Revolutions from Grub Street —— A History of Magazine Publishing in Britain

----- 来自葛拉布街的革命：一段英国杂志出版业的发展历史

ISBN: 9780199601639 出版年：2014 页码：289 Cox, Howard Mowatt, Simon Oxford University Press

This book provides a study of magazine publishing in Britain from the perspective of the entrepreneurs and commercial enterprises that created its history. Convulsed by social, political, and technological revolutions, the industry has proved both adaptable and resilient. Using a range of source materials, the study traces magazine production from the earliest examples of individuals seeking to earn their living as Grub Street hacks, hawking popular reading matter around eighteenth century London, through to the global multi-media conglomerates that produce and distribute a vast range of modern consumer titles, utilising digital age technologies. This 300-year study in business history seeks to explain why the economic activity of magazine publishing has assumed such a diverse range of organizational forms over time. In doing so, it pays particular attention to the changing technologies of publishing enterprises, and the working practices which they have engendered. The role of Britain’s powerful printing trade unions is thus afforded detailed attention. Our study shows how, during the nineteenth century, the rise of mass-circulation consumer magazines and related systems of mass production eventually led to a period of extreme firm concentration. By the 1960s the vast enterprise of IPC had emerged as the dominant producer of consumer magazines in Britain, prompting political concerns over the issue of press monopoly. However, from the mid-1980s the twin impacts of globalization and digital technologies began to transform the industry, sparking the challenge of a new generation of customer-driven magazine publishing enterprises benefitting from desktop publishing systems and the ICT revolution.