The Oxford Handbook of Corporate Reputation

ISBN: 9780198704614 出版年：2012 页码：523 Oxford University Press

The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research.