The Market Makers —— How Retailers are Reshaping the Global Economy

----- 市场创造者: 零售商是如何重塑全球经济的

ISBN: 9780199655878 出版年：2011 页码：381 Hamilton, Gary G Senauer, Benjamin Petrovic, Misha Oxford University Press

Introduction: The Retail Revolution PART I. THE MARKET MAKERS: A GENERAL PERSPECTIVE 1. Retailers as Market Makers 2. Technology and Public Policy: The Preconditions for the Retail Revolution PART II. MAKING CONSUMER MARKETS 3. U.S. Retailing and Its Global Diffusion 4. Globalization of European Retailing 5. Online Retailers as Market Makers PART III. MAKING SUPPLIER MARKETS 6. Supplier Markets and the Asian Miracle 7. Global Logistics, Global Labor 8. Making the Global Supply-Base 9. Transnational Contractors in East Asia PART IV. INDUSTRIES AND MARKET MAKING 10. The Global Spread of Modern Food Retailing 11. Market Making in the Personal Computer Industry