Marketing Semiotics —— Signs, Strategies, and Brand Value

----- 营销符号学：标志、文化和品牌价值

ISBN: 9780199566495 出版年：2015 页码：233 Oswald, Laura R Oxford University Press

Introduction 1. Semiotics in the World of Goods 2. Marketing Semiotics 3. Mining the Consumer Brandscape 4. Brand Discourse 5. Mining the Multicultural Brandscape 6. The Semiotics of Consumer Space