Strategic Customer Management —— Strategizing the Sales Organization

----- 战略顾客管理：战略化销售组织

ISBN: 9780199544509 出版年：2009 页码：338 Piercy, Nigel F Lane, Nikala Oxford University Press

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.