Introduction 1. The evolution of the popular daily press 2. The discourse of modernity 3. Traditional duties: housewife, mother, consumer 4. Reshaping the political sphere: the female voter 5. The gendered gaze: fashion, the female body and sexual morality 6. Patriotism and citizenship: the gendered languages of war and peace 7. Masculinity: ideals and anxieties Conclusions Appendix: The women's pages Bibliography
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