Renewing Unilever —— Transformation and Tradition

----- 更新联合利华：转型与传统

ISBN: 9780199269433 出版年：2005 页码：490 Jones, Geoffrey Oxford University Press

Introduction PART I: STRATEGY AND PERFORMANCE 1. Heritage and Challenges 2. Managing Diversity 3. New and Old Worlds 4. Rethinking Unilever PART II: DYNAMICS AND ROUTINES 5. Brands and Marketing 6. Risk and Reward in Emerging Markets 7. Trading, Plantations, and Chemicals 8. Human Resource Management 9. Corporate Culture 10. Innovation 11. Acquisitions 12. Corporate Image and Voice Epilogue: Paths to Growth