Powers of Persuasion —— The Inside Story of British Advertising 1951-2000

----- 说服力：英国广告内幕

ISBN: 9780199228010 出版年：2008 页码：313 Fletcher, Winston Oxford University Press

During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators.