Business Strategy —— Managing Uncertainty, Opportunity, and Enterprise

----- 企业战略：对不确定性的管理、机遇及进取心

ISBN: 9780199686544 出版年：2014 页码：339 Spender, J -C Oxford University Press

1. Introduction to Strategic Work, Language, and Value 2. Strategic Analysis - Consulting Tools 3. Strategic Analysis - Academic Models 4. Building Language and the Business Model 5. Persuading Supporters 6. The Business Strategist's World Appendix A - On Case Writing and Teaching Appendix B - Teaching from This Book Appendix C - Some Strategy Texts and Their Implicit Theory Appendix D - Further Reading