Social Marketing and Public Health —— Theory and Practice

----- 社会营销和公共卫生

ISBN: 9780198717690 出版年：2010 页码：273 French, Jeff Oxford University Press

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.