When the Nerds Go Marching In —— How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns

----- 书呆子进军时：数字技术如何从边缘转移到政治运动的主流

ISBN: 9780195397789 出版年：2020 页码：321 Gibson, Rachel K Oxford University Press

When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations--the UK, Australia, France, and the U.S.--the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty year period. Based on her findings, Gibson speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.