The Book Business —— What Everyone Needs to Know®

----- 书业：每个人都需要知道什么

ISBN: 9780190628031 出版年：2019 页码：185 Shatzkin, Mike Riger, Robert Paris Oxford University Press

Mike Shatzkin and Robert Paris Riger, longtime publishing-industry insiders, survey the business of trade publishing - the arm of publishing that reaches readers through bookstores and libraries. Covering every aspect of the business, from vision to creation to marketing and distribution, and across all the formats that books can take, they offer a clear and succinct primer for interested outsiders and anyone looking for a bird's eye view of a centuries-old, ever-evolving industry.