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The Business of Scholarly Publishing —— Managing in Turbulent Times

----- 学术出版业:动荡时代的管理

ISBN: 9780190626235 出版年:2020 页码:225 Greco, Albert N Oxford University Press

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Drawing on an extensive review of the literature and statistical sources, The Business of Scholarly Publishing examines the changing environment of scholarly publishing in the United States. Albert N. Greco analyzes the product, price, placement, promotion, and costs (including some P & L statements) of scholarly books and journals from 1945 to the present, with a primary emphasis on the period after 2010.

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