Advertising —— What Everyone Needs to Know®

----- 广告: 每个人都需要知道的

ISBN: 9780190625894 出版年：2017 页码：257 Einstein, Mara Oxford University Press

Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data." Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?