Analytic Activism —— Digital Listening and the New Political Strategy

----- 分析行动主义：数字聆听与新政治策略

ISBN: 9780190266134 出版年：2016 页码：225 Karpf, David Oxford University Press

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.