Analysis of the Cognitive Interview in Questionnaire Design

ISBN: 9780199957750 出版年：2015 页码：275 Willis, Gordon B Oxford University Press

It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.