Mass Appeal —— Communicating Policy Ideas in Multiple Media

----- 大众呼吁：在多种媒体中传达政策思想

ISBN: 9780190062187 出版年：2020 页码：209 Gest, Justin Oxford University Press

Policy researchers and experts across many subjects spend their professional lives developing ideas with public implications, but many are unable to make a public impact. A key reason for this is that higher education undervalues a critical tool for translating policy ideas into action: the ability to communicate those ideas broadly, strategically, and effectively. To address this communication gap, Justin Gest has written a primer to help public policy students, multi-disciplinary researchers, and policy professionals turn their analyses into clear and persuasive campaigns with mass appeal.