From Corporate Security to Commercial Force —— A Business Leader Guide to Security Economics

----- 从企业安全到商业力量：商业领袖安全经济学指南

ISBN: 9780128051498 出版年：2017 页码：242 Cabric, Marko Butterworth-Heinemann_RM

From Corporate Security to Commercial Force: A Business Leader Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses. The book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes. Topics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits. Highlights and offers insight on issues such as the role of security in advertising and its actual marketing appeal and sales potentialFeatures tools that can be implemented by readers in order to improve key business processesOffers advice for improving key business processes, improving the reputation of the company, the marketing appeal of products, (or services) and helping to increase sales