The Essential Persona Lifecycle: Your Guide to Building and Using Personas

ISBN: 9780123814180 出版年：2010 页码：235 Adlin, Tamara Pruitt, John Morgan Kaufmann_RM

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it?s impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion Table of Contents Introduction: The Persona Lifecycle Phase 1: Planning a Persona Effort Phase 2: Creating Personas Phase 3: Launching and Communicating Personas Phase 4: Using Personas Phase 5: ROI and Reuse of Personas Conclusion