Business Skills for Engineers and Technologists

ISBN: 9780750652100 出版年：2001 页码：375 Cather, Harry Morris, Richard Douglas Wilkinson, Joe Newnes_RM

The scope of Business Skills for Engineers and Technologists is wider than many traditional business texts, including hot topics such as e-commerce, business ethics and law, as well as fully up-to-date coverage of management issues and finance. The interactive style of the book is ideally suited for the study of business and management topics. Rather than focussing solely on management theory, the subjects are explored within real-world engineering contexts through numerous case studies and activities, which bring the content to life and create a highly accessible text for the student reader. The IIE Textbook Series from Butterworth-Heinemann Student-focused textbooks with numerous examples, activities, problems and knowledge-check questionsDesigned for a wide range of undergraduate coursesReal-world engineering examples at the heart of each bookCore texts suitable for students with no previous background studying engineering "I am very proud to be able to introduce this series as the fruition of a joint publishing venture between Butterworth-Heinemann and the Institution of Incorporated Engineers. Mechanical Engineering Systems is one of the first three titles in a series of core texts designed to cover the essential modules of a broad cross-section of undergraduate programmes in engineering and technology.