Persuasive Technology —— Using Computers to Change What We Think and Do

----- 说服技术：使用计算机来改变我们的思维和行为

ISBN: 9781558606432 出版年：2003 页码：311 Fogg, B J Morgan Kaufmann_RM

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersnyone who wants to leverage or simply understand the persuasive power of interactive technologyill appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversialnd it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies